Wednesday, October 19, 2011

The brand new the new sony Abruptly Switches To Platform Rollout For Anonymous

The brand new the new sony Pictures has rethought its approach to the October 28 opening in the Roland Emmerich-directed Anonymous, which initially was planned just like a wide release. Rather, the studio requires a platform approach and debuting in 250 theaters the drama that signifies William Shakespeare didn’t write all people plays — it absolutely was a genuine British earl. Concerned the soft opening just like a wide release would disaster what one professional known to as “a magnificent film,” the forces that be made a decision the film should open only in primary urban centers, hopefully building buzz and box office momentum in the gradual rollout to more theaters using the month of November.

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